Maryanne Ciego (née Evans)

Maryanne Ciego is a B2B SaaS, technology and fintech marketing leader with more than 15 years of experience across brand strategy, digital marketing, product marketing, go-to-market execution and demand generation.

She specialises in helping complex and highly specialised businesses communicate their value clearly, build credible brands and connect marketing activity to measurable commercial outcomes.

As Marketing, Brand and Digital Manager at Zai, Maryanne leads the company’s marketing strategy, brand development and go-to-market activity. Her work spans market positioning, customer insights, enterprise campaigns, SEO, paid media, content strategy, website optimisation, product launches, events and marketing performance reporting.

Working in a highly regulated environment, Maryanne collaborates closely with Product, Sales, Legal, Risk and Compliance teams. She has developed marketing policies, approval processes and cross-functional workflows that help ensure external communications are commercially effective, technically accurate and aligned with regulatory requirements.

Before joining Zai, Maryanne held senior marketing roles with SaaS and technology companies including Kepler Analytics, GapMaps and Esendex. Her experience includes building marketing functions, launching new revenue streams, supporting expansion across APAC, EMEA and the Americas, growing enterprise pipelines, and leading website, SEO and brand migrations.

Earlier in her career, Maryanne worked in and managed advertising and digital agencies. She led brand strategy, digital marketing and integrated campaign delivery for blue-chip and ASX-listed organisations. This experience strengthened her capabilities in executive stakeholder management, strategic workshops, creative production, supplier management, budget oversight and presenting recommendations to senior leaders and boards.

Maryanne writes about B2B SaaS, fintech, payments, brand strategy, digital marketing, SEO, go-to-market planning and customer experience. Her content focuses on making complex products and industry concepts easier to understand while retaining the technical accuracy and commercial context business audiences need.

She is known for combining long-term strategic thinking with practical, hands-on delivery. Her approach to content is clear, evidence-led and commercially relevant, with a strong focus on accuracy, brand trust and measurable business outcomes.